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Jerome Joseph



Jerome Joseph CSP, CSPGlobal, PMC is the Chief Experience Officer of a NASDAQ listed brand agency. He is a brand experience strategist, brand coach and best-selling author of more than 5 books on branding. His experience with world-acclaimed brands have led him to becoming one of the early pioneers of internal branding – an employee and company culture focused approach to branding as well as driving brand across people, customers and organisations. With more than twenty years of branding experience under his belt, Jerome is a master in innovative brand differentiation and creating extraordinary branded experiences. Jerome runs programs and keynotes ranging from Internal Branding (Building Brand Champions in your organisation), Brand Mastery (Strategies to Build a World Class Brand), Branded Customer Experience, Personal Branding and Asian Brand Strategies based on Lessons from the top 30 Asian Brands.

Jerome has impacted more than 1000 brands in over 30 countries such as Pfizer, Dell, BASF, SENAAT, Prudential, AIA, Singapore Sports Council, QIAGEN, SAP, Asia Pacific Breweries, Singtel, Master Builder Solutions, Petronas, Honeywell, DBS and many more. His cutting-edge thinking, solid case studies and systematic approach to brand building has enthralled audiences all around the world, making each of his programs a truly memorable one. His love for story-telling and talent for distilling experiences into succinct, bite-sized lessons has garnered rave reviews from clients.

Creating long-term customer loyalty starts from the inside and Jerome believes that every organization, big or small, has the ability to create a branded internal culture focused on the customer. As the CEO of Nasdaq listed brand agency: The Brand Theatre Worldwide, Jerome has worked with clients from all industries – from education and healthcare, to finance and non-profit organizations.

Jerome is also an accredited Professional Management Consultant (PMC) with Business Advisors and Consultants Council (SBACC) a designation for top tier proven management consultants as well as a Certified Speaking Professional (CSP), a designation awarded to the top 12% speakers in the world. He recently obtained his CSPGlobal, which is award for speakers with Global experience and expertise and is 30th speaker in the world to achieve this. To date only the top 0.05% of Speakers hold this highly prestigious designation globally.

The combination of relevant practical experience, global expertise and proven speaking skills makes Jerome a sought after speaker in the market. With his highly infectious personality, fast-paced and interactive style of speaking, audiences can expect to be entertained while attaining a wealth of great insights. His keynotes and workshops are simply not to be missed!


  • Internal Branding: Growing Your Brand From Within / The Brand Champion Mindset
  • TURN Me ON: Strategies To Build Your Personal Brand
  • Experience Branding: Establish Deep Audience Connection Through Our Brand Experience Framework
  • Branded Customer Experience: Staging ExtraOrdinary Branded Experiences
  • Lessons From The Legends: Asia Or Global


"Jerome is a natural born brand advocator, combine that with his quick wit and real life experience, he’s able to deliver powerful insights that are relevant and pragmatic to implement".

Michael Lim, Industry Teams Global Communications, BASF SE

"Jerome Joseph is nothing short of brilliant. He has the unique combination of intellectual insight and the platform personality of the highest calibre."

Scott McKain, Author of “Collapse of Distinction: Stand Out and Move Up While Your Competition Fails”

"Jerome is amongst one of THE most passionate individuals I have met on branding. We worked with him to build our brand from within, which he did successfully. He infected us with his energy, enthusiasm, and expertise. Highly recommended!"

Mubarak Al Ameri, Vice President - Corporate Communications, Senaat, Abu Dhabi, UAE

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